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The Kardashians know a thing or two about branding. Literally, Kim Kardashian just admitted this week that Pete Davidson has her name branded across his chest. And while Kendall Jenner doesn't seem to be branding any tattooed boys from Staten Island like her sister, she was doing an entirely different type of branding yesterday while out in Beverly Hills.
Wearing a tight gray mini dress, Jenner styled the biggest 'It' bag of the year, Balenciaga's Le Cagole bag, with a pair of knee-high Amal Clooney-inspired boots by fashion girl-favorite brand By Far and a bottle of her 818 tequila. The photo looks more like an Instagram ad than a paparazzi shot and definitely makes us want to buy all three accessories. If Kim wants to take note, we're sure they'd all look just as good accessorized with a branded Pete Davidson as well, and she's already modeled the 'It' bag on its own already.
All tattooed-boy jokes aside, Jenner knows what she's doing, and she's clearly on board with what will no doubt be one of the accessories to define 2022: the Balenciaga Le Cagole bag. Everyone in Hollywood seems to own one; Alexa Demie has a neon green one that Kim Kardashian modeled.
It's impossible to scroll on Instagram without seeing every other fashion influencer wearing one over their shoulder, and on TikTok, the bag is a viral phenomenon. The hashtag alone has over 1.1 million views and just one shopping vlog featuring the bag is enough to rack up over 35,000 likes. All of which means it's only a matter of time before everyone on the planet owns the bag and starts to accessorize with a bottle of 818 á la Jenner.
